It hopes to mirror the success of companies such as Zynga, which created global hits such as Farmville.įormer Manchester United and England star Teddy Sheringham is one of a number of stars lined up for cameo roles in the game.Īs part of the deal, Ginsters will also run on-pack promotions providing consumers with a discount code to join the game and collect rewards.Īndy Valentine, Ginsters head of brand marketing, said: "Our involvement will allow users to engage with our brand in a groundbreaking and interactive fashion, driving brand awareness and positive word of mouth. It is the creation of We R Interactive, a company that was set up to create social games for new technology such as smartphones. A concerned mother who struggles to help her teenage daughter Freya as she becomes increasingly consumed by social media. 'I am playr', which claims to be the first-ever point of view (POV) computer football game, puts players in the boots of a professional player at River Park, where the user makes all their training and lifestyle decisions. I Am is a 2010 faith-based, non-linear, drama film written and directed by John Ward, produced by John Ward, Chris Marcus, and professional baseball veteran Todd Zeile, through Bay Ridge Films and Upper Room Media and released by 20th Century Fox. With Kate Winslet, Mia Threapleton, Joe Anders, Royce Pierreson. Ginsters, famous for its pies and Cornish pasties, will be a shirt sponsor of fictional club River Park, which will be integrated into the storyline of the game. I AM PLAYR is the only football game to let you live the life of a superstar striker.
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